QR codes are open-source technology which means that they are constantly being technologically and functionally advanced by a booming smartphone and mobile marketing industry. As many traditional forms of advertising are on the decline, promotional products have been a mainstay and are expected to further grow this year due to the QR Code.

Below are several ways in which we combine QR Codes with physical promotional products. Remember, QR codes bridge the gap between the physical product and the Internet via a QR code reader on your smartphone.

The one point we want you to take away from a marketing perspective is that you can now generate a MEASURABLE RETURN through a customized promotion with McLoughlin.

So here are 20 effective reasons to use QR codes and promotional products:

1. Link To Your Online Content (Blog, Video)

2. Using Promotional Products as Barcode Scanning Rewards

3. Link To a Mobile Smartsite Menu That Contains a Variety of Options with us and Tappinn

4. Link to a Mobile Coupon.

5. Link to a Mobile Group Deal.

6. To Get Facebook Likes

7. To Get Twitter Followers

8. Link to a Simple Sweepstakes Contest Form.

9. Link to newly released “Facebook Deals” just released in Canada.

10. Link to your upcoming event.

11. Link To Your E-Commerce Store to promote an emerging trend, M-Commerce Through Smartphones!

12. Create buzz for your next Product Launch!

13. Link to a conference’s ongoing #hashtag “discussion” on Twitter.

14. Link To a Mobile Page of Your Upcoming Specials!

15. Link To Your Contact Information!

16. Custom Brand Your QR Code (additional cost)

17. Make a direct mail campaign far more effective.

18. Place a QR “PingTag” on a promo product that links to your LinkedIn page so that you can gain connections!

19. Change the QR Code Link if you use the ScanLife QR Code generating system, re-using your promotional product!

20. Become enviornmentally friendly- if you re-use your promotion that means you’ll have to generate less promotional paper!

If any of these ideas pique your interest, we’ll send you a sample of swag with a QR code printed on it and an explanation of how you would carry out such a promotion!

Our Marketing Specialist Dan Verhaeghe dan@mcloughlin.ca or 905-238-8973 ext. 233 will be more than happy to assist you with any questions or other ideas you may have!

Remember, with QR codes, anything’s possible, and we want to give you the option to customize your promotion as much as possible, not just through the promotional product, but through an external promotion via QR Code.

It’s no secret that we see tremendous value in customized unique promotional products as a part of an overall marketing strategy. It’s only natural then that we love the concept of a QR code on it with a Facebook Like Symbol.

Getting a “Facebook Like” is like social media gold for your  brand these days and so in our video below we show you how to do this with swag and why:

Likify just released to the public a few weeks ago, and with smartphone users set to double from 25% to 50% of the population in North America, this could be a very viable promotion for your target market.

We like the idea of this being a direct marketing campaign to your customers, you’re targeting to your niche only and not the general public like through most video, display, radio and television advertising!

Here are two ideas that will incent your target market to scan that barcode on a customized promotional product while enticing a Facebook Like:

1) For Every Like, We’ll Donate One Dollar To Charity!
2) Offer a Mobile Coupon Through the Customized Mobile Page That Customers Will Redeem At the Store!

And anything else we can work with you to think of!

The best part? You’ll get to re-engage with your customers later through Facebook, the most powerful online social media tool marketers have!